D&AD 2016 brief for DAZED MEDIA. The task: embody Dazed's maxim "Declare Independence" in four 15 second films.
Those who fit in, disappear. Those who don't, remain clear.
Dazed Media prides itself in being different to the rest. Its independence gives it freedom to move in any direction it chooses.
These four videos utilise shape, colour and motion to demonstrate the simple fact that if you're the same as everyone else, you won't get heard through the noise of mediocrity.